212 Brand Expands to Over 70 Countries and Regions, Plans to Launch Three-Door Version, Pickups, and Multiple Models

    Recently, the 212 brand held its global strategy launch event in Dubai. During the event, the brand introduced its advanced core technology platforms—WY (Off-Road Platform) and WB (Multi-Scenario Versatile Platform)—along with its full product matrix. In the future, leveraging the genes of these two platforms, the brand will develop multiple products covering both traditional powertrains and new energy vehicles. The vehicle planning will gradually include three-door versions, multi-functional pickups, SUVs, and hardcore off-road models.

    Previously, the 212 T01 made its official debut at the International Motor Show in Munich. In the future, 212 Off-Road Vehicle will establish R&D centers and KD assembly plants in Europe. In the domestic market, the 212 T01 offers five configured models, with a price range of ¥139,900 to ¥188,800. In terms of market layout, the 212 brand's overseas network now covers more than 70 countries and regions, and its market footprint continues to expand. The brand is intensifying efforts in key regions, focusing on areas with strong demand for off-road vehicles, such as the Middle East, Europe, South America, Southeast Asia, Central Asia, and Africa.